Japanese portraits are also based of the Chinese ideas of not portraying the outer appearance of a subject but rather the subjects inner essence or soul. This is also called "Nise-e" or "Likeness Picture." An example of this would be "Minamoto no Yoritomo in court dress" by the court portraitist Fujiwara no Takanobu.
Similar to the ideas of Japanese art, Japanese portraits also reflect individuality of not only the subject but the style of the artist. As illustrated in Utamaro's Ukiyo-e. Notice the women's facial features, which include a tiny mouth and a very oval face. One could say that this is what Utamaro's idealized "bijin" or "beautiful woman." The usage of bright colors and patterns is also incorporated in the portraits.